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Wednesday, October 22, 2014

Microsoft officially Ditches Nokia ;You Won't Find 'Nokia' Anywhere on Microsoft's Website


Microsoft Mobile's website is filled with words — but one that you won't find is "Nokia."
Apart from images and a single reference from a module powered by the Nokia Facebook page (which apparently hasn't yet gotten the message), the Nokia brand is entirely absent.
Microsoft has made no secret of abandoning the Nokia brand since it completed the acquisition of the Finnish company's mobile business earlier this year. First reported by The Verge, Microsoft will soon begin using the brand "Microsoft Lumia" for its mobile devices.
That means every Microsoft website and Nokia social-media account will need to be updated, and Microsoft France will reportedly be the first one to make the transition.
After partnering with Nokia in early 2011, Microsoft paid $7.2 billion in 2013 to acquire the company's device business, a deal that closed in April 2014. Soon after, Microsoft announced it would lay off 18,000 workers, the majority because of the Nokia deal.
Microsoft dropping the Nokia brand for its devices represents the end of an era.
Microsoft dropping the Nokia brand for its devices represents the end of an era. Nokia phones were extremely popular worldwide in the 2000s, but the company ultimately was complacent in the wake of the release of the iPhone, and didn't respond with comparable device until 2011 (the MeeGo-powered Nokia N9), the same year it threw its lot in with Microsoft and Windows Phone. Finland's prime minister recently put the blame of Nokia's failure on Apple. The most recent Lumia phones, the Lumia 730/735 and Lumia 830, will likely be the last phones to carry the Nokia brand.

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