Personality Type Base on Color

Personality Type 1: Morninglight

(Echoing the natural patterns of Spring.)

Group 1 colours are clean, clear and fresh:
Hue: Warm (contains yellow) Value: High (little, if any black) Chroma: Mid to Relatively Low

Clear, delicate warm colours containing no black.
Negatively, they may be perceived as insubstantial, frivolous and cheap.
If you go out and look at nature in spring, it has a very specific colour scheme and an unmistakable personality. Everything is coming back to life after the long dark winter months and it is very lively. Birds make a lot of noise and the whole animal kingdom is busy; bright warm colours burst forth and spirits lift. The melting snow and ice fill the earth with water and create a sparkling awareness of the fresh and the new.
All year round, at sunrise, the colours are very clear, as a new day begins and we all come back to life after the dark night; the sun returns and we focus on the day ahead.
The personality that reflects all this is externally motivated and eternally youthful. They are light on their feet, love to dance and have an indefinable quality of lightness about them. They are often very clever, but don't like to get bogged down with heavy academic debate.
The challenge for this type is single-mindedness; they have the gift of attending to many things simultaneously, but might be accused of being superficial and frivolous. Their emotions can be fragile.
Examples of famous people who appear to reflect this pattern are: Dame Judi Dench, Bill Clinton and Olivia Newton-John.

Michelle and Leroy
Two aspects of the same pattern.

Michelle is the type of Morninglight known as Golden: almost archetypal Morninglight personality, blonde, with sparkling blue eyes and a bubbly personality. Her subordinate influence is Firelight.
Leroy is the type known as Vital Morninglight: his subordinate influence is Starlight. His colouring is relatively dark and his features more chiselled; he is naturally slightly less exuberant than Michelle (It's a pity they are both wearing black!).
In corporate communication, these colours will be most appropriate for brands focusing on youth, fun, media and optimism etc. e.g. toy companies; PR and marketing, childrenswear, leisure.

Personality Type 2: Dreamlight

(Echoing the natural patterns of Summer.)

Group 2 colours are cool, subtle and delicate:
Hue: Cool (contains blue) Value: Mid range (most contain grey) Chroma: Relatively low
These tones are cool, contain more grey and, whilst also delicate, are not necessarily light.
Negatively they may be interpreted as draining, unfriendly, aloof, elitist, and 'wishy-washy'.
In the natural world, as the year progresses and the earth begins to dry out, a softening process sets in. The vivid green leaves tone down to a cooler, darker green that perfectly enhances the soft colours of roses, sweet peas and wisteria. When the sun beats down, the colours are bleached out; the concept of coolness becomes very attractive. Imagine a quiet afternoon sitting under a tree, contemplating the peaceful countryside and the heat haze in the distance, or drifting through a rose garden at twilight on a summer evening.
Similarly, at noon, the colours are less clear, especially if the sun is strong; at this time of day, the human instinct is to take a break and relax for a while.
This person is essentially cool, calm and collected. They are internally motivated, but equally very sensitive to what others are feeling. Their humour is subtle and often dry; they can be very witty. They have a natural gift for identifying the essence of any situation, and gently cutting through all the hot air and emotion with a one-line observation.
The challenge for the Dreamlight personality is in appearing aloof and unfriendly - and the need to resist the efforts of their livelier friends to jazz them up!
The Type 2 personality does not seek the limelight, but some famous people who appear to demonstrate these characteristics are HM The Queen and Prince Charles (who had it thrust upon them), the British actress Kristin Scott-Thomas and Nelson Mandela.

Noel

Alison

Noel really shows the typical gentle thoughtfulness of Type 2 in this picture. His subordinate influence is Firelight, as you can see from the relative warmth in his hair.
Alison's hair also appears to have some golden lights in this picture - She too has a subordinate influence of Firelight.
In corporate design, these colours are most appropriate where calm order, timeless elegance and delicacy are required. They are the antithesis of vulgarity and work well , for example, for up-market lingerie brands, luxury hotels and law offices - as well as for government buildings, medical centres etc.

Personality Type 3: Firelight

(Echoing the natural patterns of Autumn.)

Group 3 colours are rich, fiery and offbeat:
Hue: Warm (contains yellow) Value: Mid to low Chroma: Low to high
These tones are again warm, but much more intense and fiery. They contain black in their mixing (e.g. olive green is yellow mixed with black) but black itself does not belong in this group.
Misused, Group 3 tones can convey heavy, old-fashioned, boring predictability and bossiness.
Go back again to the countryside and see how things have changed since the first warmth of spring. The temperature might be the same, but nature's mood is quite different and so is her apparel. The bright, perky flowers, in warm blue, lilac, orange, and yellow, have been replaced by rich golds, fiery reds, purples, burnt orange and brown - and not in flowers, but in the leaves. Nature is abundant, as we harvest all the fruits of the year's cycle; it is mature and ripe, with great drama in the landscape.
Similarly, each day at sunset, the mood has changed: we have done our work since morning and now there is a sense of completion of the natural cycle. The colours of the sunset are fiery, rich and golden (the simple explanation for that is the greater number of atmospheric particles generated during the day, compared to overnight).
The Type 3 personality is, like Type 1, externally motivated. However, there are great differences - Firelight people are intense and strong. They are all fiery, to a greater or lesser degree (depending on their subordinate influences); if they have a strong Dreamlight secondary influence, this might not be apparent, but it is there; they can also be flamboyant.
The challenge for Type 3 personalities is to keep their wish to save the world in proportion. They might be perceived as bossy and tedious.
Famous personalities who appear to be linked to Type 3 abound: they include Jennifer Lopez, Julia Roberts and Bob Geldof.

Naomi

Dixie

Naomi is almost an archetypal Firelight personality (just a touch of Starlight): her energy is intense and her eyes are an amazing mix of green-blue and golden tones.
Dixie is a very different Firelight type from Naomi: her subordinate influence is Morninglight and she is generally lighter, both visually and in her personality, than a typical Firelight.
In the commercial world, these colours are easily the most widespread. They are particularly appropriate for well-established companies (of all types) with a proud heritage: for example, world famous department stores all seem to have instinctively adopted them long ago - and they do not appear to feel any need to change them; these colours are appropriate for any brand where strength and integrity are important - e.g. sports, construction, organic food production.

Personality Type 4: Starlight

(Echoing the natural patterns of Winter.)

Group 4 colours are cold, and either very light, very dark or very intense.
Hue: Cold (Contains blue) Value: Extremes (very light or very dark). No mid tones. Chroma: High
These colours are very clear and strong, with no subtleties.
The potential negative perceptions of Group 4 are cold, uncaring, unfriendly, materialist, and expensive.
The winter landscape is hushed and when snow falls heavily, it is virtually achromatic - everything disappears under a blanket of pure white. But under the surface there is powerful energy as the regeneration process develops. Without leaves on the trees, outlines are stark and minimal, with strong contrasts. Imagine a snowy field, where you see an expanse of white and the apparently black shape of a leafless tree, its bare branches etched against an icy blue, or cold grey, sky.
Type 4 personalities automatically command respect. They are internally motivated and have a gift for seeing the broader picture and for delegation. They set their sights on the objective and they are not easily diverted. They are often very efficient, and precise in everything they do. They do not suffer fools. Their response to foolishness will often be sarcastic and, unlike Type 3 - who will stop and explain, fifty ways if necessary - they will simply move on.
The challenge for Type 4 personalities is to pay attention to other people's feelings. They can be perceived as elitist, cold and uncaring.
Famous personalities who appear to embody the Starlight pattern are Victoria Beckham, Oprah Winfrey and Sean Connery.

Harry

Michelangelo

Harry
Harry is quiet and never throws a tantrum or behaves like a drama queen - but she has presence.
Michelangelo
Those ski-slope cheekbones and patrician features could only belong to a Starlight personality.

In commercial use of colour, these colours are widely used for aspirational brands. They communicate uncompromising standards, leadership and status. They are appropriate for state-of-the-art products, cutting-edge design and anything that could be described as glamorous, sophisticated or ultra chic.