Dutch brand Moooi launched its first US showroom in May. the company hopes to tap into a new generation of "design-savvy" American consumers.
Moooi's new showroom is situated in Midtown Manhattan, in a neighbourhood known as NoMad (north of Madison Square Park).
Rents are more affordable here than elsewhere in the city, but the area is steadily becoming more upmarket. Wanders believes more European design brands will soon start opening stores nearby.
Moooi's new showroom is situated in Midtown Manhattan, in a neighbourhood known as NoMad (north of Madison Square Park).
Rents are more affordable here than elsewhere in the city, but the area is steadily becoming more upmarket. Wanders believes more European design brands will soon start opening stores nearby.
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